Alt Protein Insights Pack

Protein has emerged as one of the most sought-after nutrients in the last decade. It’s always been important but from 2015 onwards, consumer interest in the macronutrient has spiked. The reason? Protein was starting to get positioned as a great way to lose weight.

Fast forward to 2021 and protein’s popularity has not waned. In addition, new types and classes of protein are emerging to accommodate the way in which people’s lifestyles and food habits have evolved. In this white paper, we dive deep into the expanding world of alternative protein and its sources that could be game-changers for players in the F&B industry. Some of the elements we cover include:

In this white paper, we delve into the world of sugar, a bit about its history and its importance in food production. We touch upon:

• An overview of the protein sector
• How different classes of protein are expanding in consumer and business media
• Consumer perceptions of alternative protein
• A closer look at lab-grown meat
• Unmet consumer needs and innovation possibilities