Connecting Health


“With Spoonshot’s technology, Primo Foods has enhanced its understanding of local market needs, global food trends, and is building a new level of conviction for our innovation pipeline.”

Primo Foods


Connecting health & ingredient trends by leveraging #foodbrain


The COVID-19 crisis has reordered consumer priorities and consumption patterns. The shift in focus towards preventative and holistic approaches to health has heightened consumer interest toward immunity, gut health, and mental wellbeing.

Consumers are building stronger connections between health and nutrition, seeking food and beverages with specific health benefits. This has resulted in the growing demand for food and beverages positioned to help with immunity, stress, anxiety, sleep and gut health.

In this report, you will get:

  • Gut health and the link with immunity and mental wellbeing
  • Consumer interest/perception of gut health, mental wellbeing, and immunity
  • Mapping trending ingredients to these emerging health interests
  • Examples of innovative/novel ingredient pairs and product analytics

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